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Hoodwinked : How Marketers Use the Same Tactics as Cults
Big brands are the gods of today’s world, and the algorithm is their gospel.What makes the cult marketing vortex so attractive to otherwise smart people, and how does online manipulation render us victim to the dangerous whims of digital companies, corporations, and conglomerates?Hoodwinked reveals the new world of digital marketing where steady, seductive tactics once used by spiritual charlatans are now applied to sell everything from toothpaste to apps and even political leaders.Companies have discovered that us consumers are lured by sophisticated and deceptive marketing techniques, like sensory marketing, cult branding, influencers, and AI programmed to induce maximum anxiety.Combined with behavior-modifying apps and persuasively designed UX that compels us to buy things we don’t need or cannot afford, goods and services like prestige education, fitness trackers, makeup, and those viral leggings from American Eagle seem like must-haves rather than luxury extras.Aided by algorithms and buoyed by the greed of social media CEOs, marketers use the same deceptive and emotionally manipulative tactics that cults do, including scarcity, an all-encompassing ideology, and a charismatic leader.Once indoctrinated, consumer-followers become ensnared in the perfect capitalist loop: anxiety-purchase-anxiety-purchase-anxiety-purchase.Then, social media appearances reinforce the cycle of purchase, performance, and panic. Using memorable real-life cautionary tales, Dr. Einstein narrates how smart, sensible people are sucked into the cult marketing vortex and, importantly, what enables them to get out.Protection comes from understanding the scope of the problem and knowing how to spot the many pervasive tactics used.Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider’s view into how marketers co-opt our emotions in the name of corporate profits.Armed with this information, readers can learn to spot cult-inspired marketing so they can decide how, or if, they should engage with it.
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Artificial Intelligence in Commercial Aviation : Use Cases and Emerging Strategies
This book is a must read for aviation managers and all stakeholders that are interested in improving the business performance of airlines.In this book, the first of its kind on AI in Commercial Aviation, the author outlines how Machine Learning and AI are accelerating and improving the performance of airlines.Moreover, the author shares insights into many new use cases that emerging technology can deliver.He tackles all crucial functions from air navigation, flight operations, to sales, distribution, cargo, retailing, and commercial optimization.He then looks forward to blockchain and the metaverse and its opportunities.With connected devices and the Internet of Everything (IoE), airlines can become retailers, sell, deliver, and service holistic experiences tailored to individuals in real time.This requires airlines to modernize processes and practices supported by decision intelligence (AI) that ingests sophisticated insights and executes service automation in real time.Transforming airlines from a production to a services-based execution also requires departments to be aligned along overriding customer experience and profitability goals.The book demonstrates how AI can be deployed to redesign airline organization as well.The author also describes the next wave of business transformation around the integration of commercial functions using Composite AI at enterprise level.With his holistic understanding and experience in the airline industry, the author provides valuable insights and helps managers understand how to embrace ML and AI and contribute to future commercial aviation and cargo success.
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Managerial Economics : Applications, Strategies and Tactics
Learn how to think analytically and make better business decisions as a future business leader with the insights found in MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E.This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems.The concise new edition offers a comprehensive current approach with cutting-edge coverage of important and relevant management topics.
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Teen Substance Use, Mental Health and Body Image : Practical Strategies for Support
This practical resource for schools looks at the relationship between mental illness and substance use disorders in young people.While studies show the link between the two, drug use is often mistakenly viewed as 'deviant' behaviour rather than as a coping mechanism for unmet needs. This book offers schools and youth settings a different approach to both supporting young people with mental health and substance use issues and implementing preventative measures.The concept of risk taking in young people will be explored, with particular reference to risk taking behaviours as coping mechanisms for mental distress.Other topics covered include how stress, low self-esteem and body image issues can lend to substance use, including performance enhancing drugs and high caffeine drinks.Examples of how to address these issues through PSHE will be addressed in each chapter, as well as tips for supporting individual pupils from expert practitioners and researchers in this field.
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What tactics do cults use?
Cults often use various tactics to manipulate and control their members. These tactics may include isolation from friends and family, indoctrination through constant reinforcement of the group's beliefs, manipulation of emotions through love-bombing or fear tactics, and strict control over information and communication. Cults may also use techniques such as sleep deprivation, dietary restrictions, and other forms of physical or psychological abuse to break down a person's resistance and increase their dependence on the group.
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What books are there about war strategies and tactics?
There are numerous books about war strategies and tactics, ranging from historical accounts to modern military analysis. Some well-known titles include "The Art of War" by Sun Tzu, "On War" by Carl von Clausewitz, "The 33 Strategies of War" by Robert Greene, and "The Book of Five Rings" by Miyamoto Musashi. These books offer insights into the principles of warfare, leadership, and decision-making on the battlefield. Additionally, there are many contemporary military strategy books written by military leaders and scholars that provide valuable perspectives on modern warfare.
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How can one use the core study tips strategies to study more modules better?
To study more modules better using core study tips strategies, one can start by creating a study schedule that allocates specific time slots for each module. Breaking down each module into smaller, manageable sections can help in studying more efficiently. Additionally, using active learning techniques such as summarizing key points, teaching the material to someone else, and practicing with past exam questions can enhance understanding and retention of the material. Lastly, staying organized, staying consistent with the study schedule, and taking regular breaks to avoid burnout are crucial in effectively studying multiple modules.
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Do you know strategies that authors use to persuade readers?
Yes, authors use various strategies to persuade readers, such as appealing to emotions, providing credible evidence, using persuasive language and tone, addressing counterarguments, and creating a sense of urgency or importance. By incorporating these techniques, authors can effectively influence the reader's beliefs, attitudes, or behaviors on a particular topic or issue.
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101 Upright Bass Tips : Stuff All the Pros Know and Use
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What's the Use? : On the Uses of Use
In What’s the Use? Sara Ahmed continues the work she began in The Promise of Happiness and Willful Subjects by taking up a single word—in this case, use—and following it around.She shows how use became associated with life and strength in nineteenth-century biological and social thought and considers how utilitarianism offered a set of educational techniques for shaping individuals by directing them toward useful ends.Ahmed also explores how spaces become restricted to some uses and users, with specific reference to universities.She notes, however, the potential for queer use: how things can be used in ways that were not intended or by those for whom they were not intended.Ahmed posits queer use as a way of reanimating the project of diversity work as the ordinary and painstaking task of opening up institutions to those who have historically been excluded.
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The Guide to Earned Media : How to Use PR Strategies to Enhance Your Brand
Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations.In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention.The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media. The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence.Readers will walk away knowing how to make use of the most effective media strategies available today.
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What tactics should one use against an aggressive opponent in sparring?
When facing an aggressive opponent in sparring, it is important to stay calm and focused. One tactic is to maintain a strong guard and look for opportunities to counter their attacks. It is also helpful to use footwork to create angles and openings for your own strikes. Additionally, using feints and fakes can help to disrupt your opponent's rhythm and create opportunities to land effective strikes. Overall, the key is to remain composed, use defensive tactics, and look for openings to capitalize on your opponent's aggression.
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How can one use crystal cheats in Tanki Online?
Using crystal cheats in Tanki Online is not recommended as it goes against the game's terms of service and can result in penalties such as being banned from the game. Cheating undermines the fair play and integrity of the game, and can ruin the experience for other players. It is best to earn crystals through legitimate means such as completing missions, participating in battles, or purchasing them through the game's store.
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Is this site safe to use for MSP cheats?
As an AI language model, I cannot browse the internet or access specific websites. However, it is important to exercise caution when using third-party websites for cheats or hacks, as they may pose security risks to your device and violate the terms of service of the game. It is always best to use official and legitimate methods to enhance your gaming experience.
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Is it true that some women use tactics to harm a man?
Yes, it is true that some women may use tactics to harm a man, just as some men may use tactics to harm a woman. These tactics can range from emotional manipulation and psychological abuse to physical violence. It is important to recognize that anyone, regardless of gender, can be capable of harmful behavior, and it is crucial to address and prevent all forms of abuse and harm in relationships.
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